YouTube content creators understand that reach and exposure are both incredibly important. These metrics are vital as they help a YouTube channel grow. One should know how to drive followers from other social media platforms to YouTube channels.
Shouting out your YouTube channel once in a while on your Instagram may convert a handful of users. But if you are looking for exponential growth, you need more than shout-outs. Instagram is a great platform to grow your YouTube channel. According to Forbes, Instagram had a 20% increase in users in 2019. To help you out, we have compiled a list of things you can do:
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Notify Instagram of Your New Videos
The influencer industry heavily banks on advertisements. Your followers love to see fresh content. Give them what they deserve! Post a snippet or your thumbnail of your video on Instagram to attract your followers. However, it is important to provide the easiest access to the video. Adding the link to your bio until a new video is uploaded might be your answer.
Followers must have a smooth experience when redirecting them. Most leads are lost due to the difficult access and overall poor experience. These discourage your leads from continuing the process. When advertising a product, in this case, your YouTube video, one must have the best customer satisfaction to convert leads to subscribers.
Maximise Your Exposure
Instagram highly depends on hashtags for visibility. This tool comes in handy when looking for specific Instagram content. One can easily access millions of content pieces on the desired subject by simply searching the hashtag on Instagram.
Using YouTube-tailored hashtags will attract users searching for YouTube content. It can also lead your targeted audience towards you. Once you have a well-established social media presence, creating unique hashtags can rapidly increase your growth.
YouTube Channel Link
Earlier, we mentioned adding the link of your YouTube uploads to your Instagram bio. However, instead of updating the bio with every YouTube upload, one can simply add the link to your YouTube channel. This allows your followers to access your entire library of videos instead of limiting it to one.
One can put the links of both their channel and videos – one of the links should be added in the ‘Website’ section and another in the general section of your Instagram profile bio.
Post Snippets
Stories on Instagram are an incredibly handy tool. This is because stories are placed at the top of the home page. It is the best spot to advertise. A user may not necessarily click on your story. However, clicking on other stories will put them in a continuous chain of stories. This trick often works by letting users watch all the stories available. Now that you know its capabilities, it must be used to its full potential.
Post teasing snippets of your newest uploads. One could even opt to post behind-the-scenes content. Both of these will work in your favor. Doing this, utilizing Instagram reel maker tools from AI-powered platforms these days, such as Invideo, can yield returns as well. If your Instagram account has over 10,000 followers, you could even add the link to the video directly to your story or reels. Users will only have to swipe up to access it.
You can use the Reels feature on Instagram, too. These have a separate audience. Not utilizing these features means limiting your reach. However, one should try to post clips that fit the Instagram reel aesthetic. A mismatch in aesthetics will give you poor performance and viewer engagement.
Interact with Fans
Instagram offers several features to interact with your followers. One could post polls, questions, quizzes, a rating meter, and more. Utilizing these interactive features will allow you to engage your followers. Many even let the audience decide for them.
For instance, when having difficulty deciding between two subjects for your video, ask your audience! Use the poll feature to let the masses decide. This will showcase that you value their opinions. And what better way is there to attract viewers than by creating what they seek?
Instagram polls are perhaps the most frequently used feature. This is because it enables the audience to engage easily without much thought. Features like quizzes or general questions, rating meters require them to think. But if used correctly, each of these features can be used to grow your fan engagement.
Shout Out to your Subscribers!
Holding contests is one of the best ways to generate traffic. Such events should be connected to the type of content you create. It could be as creative as – ‘Post a meme about school’ or as simple as – ‘Like and subscribe, then comment down below’.
When a winner is chosen, post a shoutout on Instagram. Showcase your recognition for your top YouTube subscribers on Instagram. This incentive will usher them to become regular viewers of your videos.
Giveaway Time!
Everyone loves a good giveaway! It is an efficient investment to grow your channel and boost your career. This can increase your follower and subscriber count simultaneously. There are several online websites to assist you with the giveaway.
But how can you use it to convert your Instagram followers to subscribers? We will tell you. Similar to the contest, there are certain conditions required to be eligible to enter the giveaway. Adding conditions such as – ‘Subscribe to my YouTube account and follow my Instagram account’ or ‘Go like and comment on my latest YouTube video and subscribe to my channel’ are easy but efficient ways to grow your channel.
Many influencers add other conditions purely to expand exposure, such as ‘Tag two friends’ or ‘Share my YouTube video’. Both of these work wonders for growing channels.
The tips above are some of the proven ways you can convert Instagram followers to regular viewers and subscribers to your channel. However, you do not have to limit yourself to these techniques. Only a creator knows their audience best. Over time, you will learn what works better for your YouTube channel growth as well. Get started with the given tips to boost your YouTube career!